Deadpool

Why was Deadpool so successful?

The marketing Techniques which were used to promote Deadpool involved interviews. These were broadcast on channels such as 4Music. These interviews would have been shown in between shows on the channel. 

During December 2015, the ’12 Days of Deadpool’ were released, the first day promoted the first trailer for the film whilst the following 11 days showed different trailers. This caused a hype on social media about Deadpool, with an average of 10,000 to 20,000 tweets per day about the movie. Also, Deadpool (the character) featured in a testicular cancer advert which was well received and increased the profile of the movie further.

The casting was also a contributor to the movie’s success. Ryan Reynalds was cast as the main character ‘Deadpool’. Reynalds also starred in the superhero movie ‘Green Lantern’ in 2011. Also, he co-starred in the Rom-Com The Proposal.

Another factor towards the success of the movie is that it is under the marvel franchise which has a huge fan base. Marvel is incredibly well known and due to this, the film already had a wide fan base before promoting the film to a wider audience. Deadpool first featured in an X-men film in 2009. However although the character Deadpool has featured in a film before, this is the first time that Deadpool the comics had been made into a film. 

The budget for Deadpool was $58,000,000 and once released, Deadpool smashed the box office, making $260,000,000. The success in sales was due to the film being released on valentines day. As a hybrid of two genres, the film combines the traditional superhero action with comedy and romance, allowing the stereotypical man to enjoy his action film and women to enjoy their rom-com, during their  By including these genres the film was attractive to both male and female viewers. As it was released on valentines day and a popular celebration is to go to the cinema with your loved one, it allowed