Budget: $306 Million
Stars: original cast members such as: Harrison Ford, Carrie Fisher, Peter Mayhew, Warwick Davis
: also some famous actors new to the franchise: Simon Pegg, Ewan McGregor,
Genre: Sci-Fi
Box Office: $2.068 Billion
Production Company: Lucasfilm and Bad Robot Productions
Certificate: 12A
Marketing: In November 2013 (25 months before the cinema release), Disney released the first photo online and revealed that the R2-D2 used in the film was fan made.
In April 2014, they released the cast for the film in a photo, with a star-studded photo, creating excitement for fans
As production began in May, J. J. Abrams tweeted a photo of the first slate, peeking attention and teasing fans with snippets from the filming process
On the 21st May, Star wars released a youtube video promoting "a force for change", a children's charity. Also, it promoted a competition, the winning fan would see the filming of star wars and also would feature in the film. The video also gave a sneak-peak of the new alien character for the film.
Bad Robot also posted J. J. Abrams response to the "leaked" images with a photo message to the fans, indirectly confirming that the Milenium Falcon would be in the movie.
In winter 2014, Disney released the fist teaser trailer however it showed no footage of the original cast, causing speculation among fans.
Teaser trailer 2 was released inn April 2015 featuring Chewbacca and Han Solo inside the Milenium Falcon, Han Solo had one line "Chewie we're home", sparking memes spreading across the internet and inspiring t-shirts featuring the line.
The cast appeared at the 2015 San Diego Comic Con, featuring a live-stream online picking up over 7000 shares on the internet.
During August 2015, Lucasfilm teamed up with 7 brands to promote the film. Covergirl and Max Factor ran YouTube video's promoting their new range of star wars make-up, whilst HP ran a promotional campaign asking artists to create and submit star wars related are for a chance to have their work submitted to a professional show and win a limited edition star wars HP laptop. Other companies also jumped into promotion for star wars - Tesco organised star wars themed events in store including teaching children how to wield a lightsaber, colouring in a cosmic master piece and taking part in a treasure hunt to win prizes.
On October 18th, the theatrical poster, full trailer and pre-sale tickets were released. The full trailer was more of a success than he previous two teasers, achieving 68,090,990 hits on youtube. however, the absence of Luke Skywalker in the trailer and poster was again, peaking the interest of fans and the media 'lapped it up', creating fan theories about what had happened to the beloved character.
Also, Facebook promotions allowed users to add a red or blue lightsaber to their profile picture allowing them to join "the light or the dark side".
Also, fruit and vegetables were packaged with star wars packaging.
Disney created "Force Friday" in September where they released all official star wars merchandise.
Release Date: 18th December 2016
Reviews: The film achieved a high 4/5 star rating from the Guardian, 92% on Rotten Tomatoes and 81% on Metacritic
Visual Effects:
- Industrial Light and Magic and LucasArts
- used a blend of physical sets
- green-screen
- highly detailed animation
- in set 2016, ILM released a visual effects reel, peeling back the digital layers to show fans how the final images on screen were pieced together
- Star Wars allowed ILM to push the boundaries of what is possible in character animation and visual effects, whilst combining cutting edge practical effects and physical sets
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